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Signpost gives users another way to find and share great deals in their area. The site is location based so users are only ever viewing discounts for their neighborhood. Signpost works by allowing users to post deals they find at local businesses. These are generally not online deals, but local ones. Other users can come along, search for their area and see what low prices they can check out.

Signpost was founded in July of 2009 in New York City. It was created to give users a location based deal sharing system. The site provides enticing incentives to get users to participate. These include a karma score and followers. Users can vote on deals they like so those deals get a little more notoriety for others to see and possibly try. Signpost takes it a step further using sophisticated algorithms that review the user’s location, history and interests to come up with intuitive, relevant options. Today, these features have helped make Signpost a popular choice for many individuals in search of great local deals. Google Ventures invested in the company in October, 2010.

Many sites seem to prefer the group discount approach to providing savings to users. Signpost instead makes saving a community event by allowing users to share deals in their local community. Signpost deals are also available to any user for free, they do not require a payment like group deals do. The user only has to follow the directions specified on the deal. Some of these involve a coupon which is emailed or texted and others may have date and time restrictions.

Signpost entices users with colorful images of products and items they can enjoy when they use a discount posted on the site. Overall, the website is well designed and includes a lighthearted blue color scheme perfectly offset by a dark header and the simple Signpost logo. Users can easily find the tools they need to create an account, sign in, or browse for deals in their community. Categories are also included on the homepage so users can jump from one to the next if they do not have a specific search term to look for.

Visitors can sign up by clicking the blue Facebook button or by mousing over the white “Sign in” link jut beside it at the top, right hand corner of the homepage. At the bottom of the menu that appears is a link to create a new account. A basic form appears, accompanied by a playful mole graphic. The site asks for a username, password and email address. Users are automatically signed up to receive the Signpost “deal of the day,” but can uncheck the check box before clicking the green “Create my account” button if they prefer to do so.

Signpost itself doesn’t charge anyone for its services. Users can sign up, browse deals and post deals for free. This works to the site’s advantage considering that the users submit deals that enhance the appeal of Signpost for others. Of course there are costs associated with each deal when a user chooses to take advantage of one or two. These do not require an up front payment though and all money is paid to the business offering the special promotion or deal.

Signpost is a great way to save money in a community. Users that are thrifty or operating on a tight budget can really appreciate Signpost. There are many diverse categories covering almost anything. Users can save money and still go out and get a bite to eat or enjoy local entertainment through a Signpost deal.

• Search for local deals
• List deals you find in your community for others to enjoy
• Take advantage of deals just by following the directions posted on the website
• Connect and login to Signpost through Facebook
• Sign up to receive email updates of recent deal additions

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